This blog is a long time in the making. I had a tough time picking a name because I was under the misconception that it could say it all in a few syllables. I’m about to finish my first semester in the post-grad PR program at Humber College. There is an emphasis on creating a personal brand and finding a niche in the vast world of the internet. Well, this is my foray into the world of niche-carving. As I thought about my personal brand, I realized how my generation favours brand name goods. A few weeks back a casual conversion between classes became an all out debate; does a friend's George Forman grill better than my Hamilton Beach knock off? Maybe, George really does have the muscle. Who knows? I've always been in the 'don't judge a book by its cover' camp but sometimes a name is the make or break factor.
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